Fundraising: Why Give

Today, we are at a tipping point. The number of people living with dementia, including Alzheimer’s disease, is growing rapidly, due primarily to our aging population.

We focus our services around our three pillars of care: dementia education, counselling & support services; and health & wellness activities.

The government is our primary funder, but it is not enough to meet the needs of families living with dementia.

Donations are used to bridge the funding gap from the government and in some cases, provide services that do not receive any government support.