Did you know that, as part of your Will, you can set aside money for charity? You may have heard this called planned or legacy giving. And you’ll probably hear a lot more about it in the coming years: a Will Power study found a significant increase (5% to 8%) in the number of Canadians donating to charity in their Wills.
In real numbers, that’s 1.2 million more Canadians giving in their Wills, creating roughly $37 billion in future donations.
Think about how much good $37 billion could do…how many acres of forest could be saved, how many diseases eradicated, how many people lifted out of poverty.
Think about what a big dent we could make at the Alzheimer Society.
Why the surge in Will-based charitable donations?
One obvious reason is an economy forcing us all to hold our wallets a little (or a lot) tighter. Donating in your Will lets you make a big difference without using the money you need now. Even 1% in your Will could make quite the impact.
This, coupled with an urgency to do something in the face of growing global need, has made gifts in Wills a popular solution. Inflation and cost of living may have put pressure on Canadian incomes. But the desire to help has never been stronger. Here’s a way for people to drive the kind of change they want, and it’s well within their reach.
Another reason is demographics. Roughly a trillion dollars will be passed down over the next 10 years, the biggest wealth transfer in history. It’s given many of us pause, realizing we probably will have enough to support family AND a charity in our Wills.
Lastly, Canadians are just getting more savvy with their money. This includes harnessing the power of Wills, RRSPs and other assets to give more strategically. More on that later…
Why donate to charity in your Will?
It might sound funny to think of your Will as a tool for change in this world, but when it comes down to it, there are many benefits to donating this way:
Contribute more than you could otherwise.
Our donors are always amazed when we tell them how far their donations stretch, and how much more we can do for the Alzheimer Society with every extra dollar.
When we show them what a small percentage in their Will to the Alzheimer Society could look like, they do the math and their eyes light up.
The Alzheimer Society Foundation of Brant, Haldimand Norfolk, Hamilton Halton is a partner in Will Power, a national awareness campaign that encourages Canadians to use their Wills as a force for good. Together with Will Power, we want to connect people like you with resources to make the best decisions for their family, their future finances, and the causes that matter to them.
